This image was prepared for a client that manufactures earth-friendly building materials.
Sometimes a client may have difficulty mentally converting a 2D layout into a 3D object. 3D models can be viewed from any angle, animated, and even “exploded” in this case to reveal interior components.
An international shipping port has activity 24-7 so it is often difficult to photograph a desired scene. The Port of Vancouver elected to use 3D illustration to showcase their recently-purchased crane removing cargo from a vessel.
Sometimes it is advantageous to illustrate a concept with a 3D model rather than with photography. This mouthguard made by Nike allows the athlete to breathe when his or her mouth is closed.
A Toronto-based manufacturer of a dietary supplement that reduces cholesterol and promotes healthy living needed an image of gears in a heart shape. Their logo contains a rainbow of colors, hence the colored “lubrication” on the gear teeth, keeping the engine running smoothly.